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Especially when you automate and test it. A/B and multivariate testing Automated personalization Mobile app optimization Recommendations . Easily set up, test, and deliver targeted experiences to your customer segments. Test and personalize the app experience based on user behavior and mobile context. The automated optimization can be targeted down to an individual profile, whether identified or not, adobe target, and across channels. Push the best performing content to audiences or set a test to self-optimize and automatically deliver winning content in real time. These could include, for example, different layouts, choices of images, different wording and so on. Salesforce adobe target why it needs Watson's intelligence. Profile Scripts in Adobe Target adobe target